Is Facebook losing popularity?
In Romania, Facebook remains the most used social media platform, with a weekly usage rate of 86 percent, and a market share of more than 90 percent. Besides maintaining contact with other people, using functions such as Facebook Messenger, the social media platform is very influential because of its content sharing possibilities. In other words, Facebook is considered to be the second most commonly used information source in Romania, after television news consumption.Despite leading in terms of users, the social media platform is slowly losing popularity in favor of platforms such as Instagram or TikTok. For example, when it comes to social media usage by group target, Facebook is more popular and accessible among the 35-44 age group. By contrast, Instagram is gaining more and more fame, especially for individuals in their twenties, because of its exclusive photo and video sharing. Nevertheless, although the number of Facebook users in Romania is approximately double the number of Instagram users, the latter has by far a higher engagement rate when it comes to photo and story sharing.
