A Statista Business Teardown analysis
Social media, news aggregator, and online forum: Reddit has grown to a million-dollar business in less than 20 years - but how does the "front page of the internet" make money?Reddit has confidentially filed to go public, with the company announcing it had submitted a draft registration statement in December 2021. This Reddit Business Teardown will examine the history of Reddit as a company and its product's KPIs, including web traffic and monthly active users. The report will examine Reddit monetization strategies from the early launch of Reddit Gold to the creation of the in-house ads platform KarmaLab and give information on the most important cost centers. The report will feature a SWOT analysis highlighting the business selling points and possible threats, followed by an overview of Reddit's main competitors.
Featured in this Business Teardown:
Product overview - Company overview - Business model - Cost centers - Risk & opportunities - Competitors - Key takeaways
