What are the most popular spectator sports in South Korea?
The Korea Baseball Organization (KBO) league is the most popular pro sport enjoyed in South Korea by far. It dwarfs other leagues with high ticket revenue; it earned more than five times the amount from football ticket sales in 2019. What is worth noting is that the league had a higher share of female fans compared to the average gender ratio of spectators in South Korea, which indicates its wide appeal. The fact that the fanbase is relatively young bodes well for the years to come.
The second major sport in South Korea is football; almost one in every two teenagers had played the sport, although this fondness has not fully translated into spectatorship for the domestic K League 1. However, the continuous increase in average order value per spectator gives cause for optimism. What does need working on is the disparity of spectatorship between K League 1 teams.
Professional basketball and volleyball started a decade or two after the aforementioned sports, which needs consideration when making any comparisons. To give an idea of the difference between the older and newer pro leagues, the wages of the highest paid baseball player was more than the salary cap of a whole KBL team. What is encouraging is that the V-League is growing at a steady pace, with the men’s average wages already higher than that of their KBL counterparts.
The future of professional sports in South Korea
What drove spectators to visit stadiums was related to personal connections that fans made with the sport and its players. In 2020, the KBL and V-League canceled their seasons midway due to the outbreak of COVID-19, while baseball and football started their respective seasons initially without spectators. With many leagues cancelled or postponed around the world, various foreign broadcasting companies secured broadcasting rights for the KBO or K League 1. With the prolonged pandemic blocking match-going fans from entering stadiums in recent years, clubs will have to devise new ways to engage with their supporters and rebuild or attract interest regardless of the sport.
