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Puma - statistics & facts

Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. Founded in 1948, the company is engaged in the design and manufacture of both casual and athletic footwear, apparel, and accessories. Since its foundation, the company has grown to become one of the biggest sportswear/sporting goods companies worldwide with sales reaching nearly eight and a half billion euros and a total number of over 18,000 employees in 2022.

High profile sponsorships and brand ambassadors

As stated earlier, the Puma brand is comprised of three primary product segments: footwear, apparel, and accessories. The footwear segment accounts for around half of the company's consolidated sales, generating a record amount of over 4.3 billion U.S. dollars in 2022. That year, Puma's sponsorships of top athletes extended to include big names, such as LaMelo Ball, Ewen Ferguson, and Ukrainian high jumper Yaroslava Mahuchikh.

Puma brand apparel and accessories

Like its competitors, Nike and Adidas, Puma has invested in expanding its apparel and accessories lines in recent years. Since 2011, sales from the apparel segment doubled and went over the two billion-euro-mark in 2019. Just three years later, the brand had already reached roughly 2.9 billion euros of annual apparel sales. Similarly, Puma-branded accessories have contributed significantly towards group sales, reaching its highest ever value in 2022. The positive trend in Puma's apparel and accessories sales correspond to the increased consumer interest in athleisure and active wear.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by D. Tighe, Mar 16, 2023

Key insights

Value of the global footwear market
381.9bn USD
Forecast global sports apparel market revenue by 2026
249bn USD
Leading active footwear company worldwide
Nike, Inc.
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Revenue of the global athletic footwear market from 2018 to 2028 (in billion U.S. dollars)

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Global sports footwear market revenue 2018-2028

Puma's net sales worldwide from 1993 to 2022 (in million euros)

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Consolidated sales of Puma worldwide from 1993 to 2022

Revenue from apparel segment of Nike, Adidas and Puma worldwide from 2016 to 2022 (in million U.S. dollars)

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Apparel segment revenue of Nike, Adidas & Puma 2016-2022

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