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Christmas in Italy - statistics & facts

Possibly the most popular holiday in the country, Christmas is one of the most exciting moments of the year for Italian consumers. A time for food, decorations, and gift shopping, shoppers in Italy were expected to generate around 50 billion U.S. dollars in retail sales over the 2022 holiday season. However, in the same year, Italy was the European country with the highest share of respondents stating that they would spend less than in the previous years: in fact, nearly 50 percent of both Italian men and women partly set a budget for their holiday shopping, and the average spending per capita on Christmas gifts that year reached the lowest point, approximately 157 euros.

Holiday gift shopping

About 50 percent of consumers in Italy started gift shopping in November 2022, and a similar share stated that they would shop for Christmas presents online in 2021. Even if a great part of them planned to reduce their spending on non-essential items or to shop for fewer products than before, many also intended to use shopping hacks, such as price comparison tools and coupons in order to save money. Among their most desired Christmas gifts, over 40 percent of Italians listed clothing, shoes, and accessories, followed by trips and flight tickets. Meanwhile, a similar share of consumers agreed that hi-tech gadgets were the best product category to gift during the holiday season.

Christmas decorations

One of the most common Christmas traditions in Italy is decorating your home. In 2022, approximately 86 percent of people in Italy decorated their homes for the holiday season. About 15 percent of consumers spent between 51 and 100 U.S. dollars on Christmas decorations that year, and as many as 91 percent of them answered that Christmas trees were their favorite decoration.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Dominique Petruzzi, Dec 14, 2022

Key insights

Christmas spending percentage growth in Italy in 2022
-0.3%
Share of millennials in Italy who fully set a holiday budget
16%
Expected reduction in holiday season spending in Italy
1.7bn USD
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