Back-to-school - statistics & facts

School enrollment in public and private schools U.S. 1965-2030

School enrollment in the United States from 1965 to 2020 for all levels of public and private schools, with projections up to 2030 (in 1,000s)

Enrollment in public elementary and secondary schools U.S. 2020, by state

Enrollment in public elementary and secondary schools in the United States in 2020, by state (in 1,000s)

Combined back-to-school and back-to-college spending in the U.S. 2007-2022

Total combined planned back-to-school and back-to-college expenditure in the United States from 2007 to 2022 (in billion U.S. dollars)

Back-to-school spending in the U.S. 2006-2022

Total planned back-to-school expenditure in the United States from 2006 to 2022 (in billion U.S. dollars)

Estimated total U.S. back to school expenditure by category 2022

Estimated back-to-school market spend in the United States in 2022, by product category (in billion U.S. dollars)

Back-to-school shopping expenditure patterns of U.S. consumers 2022

Compared to last year, does your household expect to spend more or less on back-to-school shopping for the 2022-2023 school year?

Average back-to-school spending per household in the U.S. 2022

Average planned back-to-school spending per household in the United States from 2004 to 2022 (in U.S. dollars)

United States: expected back-to-school spending of parents per child 2013-2022

What is the total amount you [parent] expect to spend on back-to-school items per child this season?

U.S. average back-to-school expenditure by region 2021

Average back-to-school expenditure per household in the United States in 2021, by region (in U.S. dollars)

U.S. average spending on back-to-school by age group 2021

Average planned back-to-school expenditure in the United States in 2021, by age group (in U.S. dollars)

Expected spending by U.S. parents on back-to-school items by category 2022

How much do you expect to spend on back-to-school shopping in each of the following areas?

Breakdown of U.S. back to school expenditure by category 2021

Share of back-to-school spending in the United States in 2021, by product category

Planned spending of U.S. pre-teen's own money on back-to-school supplies 2010-2021

Planned expenditure of pre-teen's own money for back-to-school supplies in the United States from 2010 to 2021 (in U.S. dollars)

Average per shopper expenditure by U.S. teens on back-to-school supplies 2010-2021

Planned per shopper expenditure by U.S. teens on back-to-school supplies from 2010 to 2021 (in U.S. dollars)

United States: share of shoppers buying school supplies 2022, by category

Share of consumers purchasing back-to-school (BTS) supplies in the United States in 2022, by category

Share of U.S. back-to-school shoppers' spending by sales channel 2022

Share of consumers' back-to-school spending in the United States in 2022, by channel

U.S. back-to-school shoppers who plan to buy pre-configured kits 2016-2022

Share of back-to-school shoppers that plan to buy pre-configured kits in the United States from 2016 to 2022

Leading reasons why U.S. back-to-school shoppers buy pre-configured kits 2022

Leading drivers for buying pre-configured school supply kits in the United States in 2022

Share of U.S. shoppers trying to save while buying back-to-school supplies 2019-2022

Back-to-school shoppers implementing savings-focused shopping behaviors due to the state of the economy in the United States from 2019 to 2022, by method

Usage of social media sites to assist U.S. back-to-school shopping 2011-2022

Do you plan to use social media sites to assist in your back-to-school shopping?

U.S.: ways parents use social media for back-to-school shopping 2022, by generation

Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2022

U.S.: leading reasons to buy specific brands when shopping for BTS supplies 2022

Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season?

U.S.: leading action taken if preferred school supply brand is not available 2022

Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022

Back-to-school spending influenced by children in the U.S. by segment 2021

Extent of children's influence on back-to-school expenditure by parents in the United States in 2021, by product category

Most important factors when back-to-school shopping among U.S. consumers 2020-2021

Most valued aspects of back-to-school shopping among consumers in the United States in 2020 and in 2021

Share of U.S. consumers that started their back-to-class shopping in June 2019-2021

Share of consumers in the United States that had already started their back-to-school/college shopping by early June from 2019 to 2021

Back-to-school shopping in the U.S.: anticipated shopping locations 2022

Most popular shopping destinations for back-to-school consumers in the United States in 2022

Leading stores parents will likely visit for back to school shopping in the U.S. 2022

Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States as of June 2022

Number of stores households expect to visit for back-to-school shopping U.S. 2022

Number of stores households with children plan to visit for back-to-school shopping in the United States as of June 2022