Skin care market in the U.S.

No matter your gender, age, or ethnic background, everyone can benefit from investing in a skin care routine. Skin care products are unique among cosmetic products in that they are often deemed necessary by medical professionals, particularly products that offer UV protection. While many people wear no makeup or use no hair styling products, nearly everyone has some form of skin care product, even if it’s just a bottle of lotion or a tube of sunscreen.

Overview: global and U.S.

As the global population grows and the importance of skin care becomes more well known, the global skin care market is projected to increase from 130 billion dollars in 2020 to over 177 billion by 2025. As of 2020, the world’s most lucrative skin care market is the U.S. market with a revenue of approximately 17.6 billion U.S. dollars. It is followed by Japan, which generated a revenue of roughly 17 billion U.S. dollars, ahead of China, India, and South Korea.
The United States has a thriving skin care market. The two best selling skin care products in the U.S. are facial cleansers and acne treatments, selling 304 million and 85 million units respectively in 2020.

Anti-aging skin care market

In most Western societies, youthfulness is highly coveted, and every year millions of Americans undergo cosmetic procedures to make themselves look younger. Every year new and innovative products come onto the market, so it should come as no surprise that anti-aging skin care market in the United States is projected to grow substantially between 2020 and 2026.

Consumer bahvior

In a 2021 survey among U.S. shoppers, 41 percent of Gen Z shoppers (aged 18 to 24 years) said skincare was the product category they currently spend the most on. In general, it was the most shopped-for beauty category across all age groups. Another survey conducted in August 2021 found out, that some 65 percent of respondents answered the question "Which of these body care and cosmetics products do you use regularly?" with "Skin care (facial care, hand care, body care, etc.)". When it comes to criteria to select the products to buy, 36 percent named skin compatibility. Most important seemed to be the quality of such products.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Revenue of the skin care market worldwide: 136bn USD

Average revenue per capita of the global skin care market: 18.81 USD

Leading skin care market, based on revenue: United States

Editor’s Picks Current statistics on this topic

Revenue of the skin care market worldwide from 2014 to 2027 (in million U.S. dollars)

Skin & Body Care

Revenue of the skin care industry worldwide 2014-2027

Revenue of the skin care market in the United States from 2014 to 2027 (in million U.S. dollars)

Skin & Body Care

Revenue of the skin care industry in the U.S. 2014-2027

Revenue of the skin care market in the United States in 2021, by segment (in million U.S. dollars)

Skin & Body Care

Skin care market revenue in the United States 2021, by segment

Recommended statistics

Global overview

Premium Statistic Revenue of the skin care industry worldwide 2014-2027
Revenue of the skin care industry worldwide 2014-2027
Revenue of the skin care market worldwide from 2014 to 2027 (in million U.S. dollars)
Premium Statistic Revenue per capita of skin care worldwide 2014-2027
Revenue per capita of skin care worldwide 2014-2027
Revenue per capita of the skin care market worldwide from 2014 to 2027 (in U.S. dollars)
Premium Statistic Revenue of the skin care market worldwide by country 2021
Revenue of the skin care market worldwide by country 2021
Worldwide revenue of the skin care market by country in 2021 (in million U.S. dollars)
Premium Statistic Global beauty market value 2020, by product category
Global beauty market value 2020, by product category
Beauty market value worldwide in 2020, by product category (in billion U.S. dollars)
Premium Statistic Revenue of the natural cosmetics industry worldwide 2014-2027
Revenue of the natural cosmetics industry worldwide 2014-2027
Revenue of the natural cosmetics market worldwide from 2014 to 2027 (in billion U.S. dollars)

U.S. overview

Premium Statistic Revenue of the skin care industry in the U.S. 2014-2027
Revenue of the skin care industry in the U.S. 2014-2027
Revenue of the skin care market in the United States from 2014 to 2027 (in million U.S. dollars)
Premium Statistic Revenue per capita of skin care in the U.S. 2014-2027
Revenue per capita of skin care in the U.S. 2014-2027
Revenue per capita of the skin care market in the United States from 2014 to 2027 (in U.S. dollars)
Premium Statistic Revenue growth of skin care in the U.S. 2015-2027
Revenue growth of skin care in the U.S. 2015-2027
Revenue growth of the skin care market in the United States from 2015 to 2027
Premium Statistic Skin care market revenue in the United States 2021, by segment
Skin care market revenue in the United States 2021, by segment
Revenue of the skin care market in the United States in 2021, by segment (in million U.S. dollars)
Premium Statistic Personal care contract manufacturers U.S. 2022, by category
Personal care contract manufacturers U.S. 2022, by category
Number of contract manufacturers of personal care products in the United States as of November 2022, by product category
Premium Statistic U.S. skin care sales 2021, by segment
U.S. skin care sales 2021, by segment
Skin care sales in the United States in 2021, by segment (in million U.S. dollars)
Premium Statistic U.S. skin care product retail sales 2017 and 2021
U.S. skin care product retail sales 2017 and 2021
Retail sales value of skin care products in 2017 and 2021 (in billion U.S. dollars)

Category sales

Premium Statistic Revenue of the prestige skin care industry in the U.S. 2015-2028
Revenue of the prestige skin care industry in the U.S. 2015-2028
Revenue of the prestige skin care market in the United States from 2015 to 2028 (in million U.S. dollars)
Premium Statistic Revenue of the skin care for the body industry in the U.S. 2014-2027
Revenue of the skin care for the body industry in the U.S. 2014-2027
Revenue of the skin care for the body market in the United States from 2014 to 2027 (in million U.S. dollars)
Premium Statistic Revenue of the skin care for the face industry in the U.S. 2014-2027
Revenue of the skin care for the face industry in the U.S. 2014-2027
Revenue of the skin care for the face market in the United States from 2014 to 2027 (in million U.S. dollars)
Premium Statistic U.S. skin care sales 2021, by segment
U.S. skin care sales 2021, by segment
Skin care sales in the United States in 2021, by segment (in million U.S. dollars)
Premium Statistic U.S. skin care unit sales 2021, by segment
U.S. skin care unit sales 2021, by segment
Skin care unit sales in the United States in 2021, by segment (in millions)
Premium Statistic OTC revenue of acne products and medicines in the U.S. 2017-2022
OTC revenue of acne products and medicines in the U.S. 2017-2022
Acne product and medicine OTC revenue in the United States from 2017 to 2022 (in million U.S. dollars)
Premium Statistic U.S. soap products unit sales by type 2021
U.S. soap products unit sales by type 2021
Unit sales of soap in the U.S. in 2021, by product category (in million units)
Premium Statistic U.S. soap products sales by type 2021
U.S. soap products sales by type 2021
Dollar sales of soap in the U.S. as of 2021, by product category (in million U.S. dollars)

Consumer behavior

Premium Statistic Shoppers spending most on skin care in the beauty sector in the US 2021, by age group
Shoppers spending most on skin care in the beauty sector in the US 2021, by age group
Consumers purchasing skin care the most among all beauty categories in the United States in 2021
Premium Statistic Amount U.S. college shoppers planned to spend on personal care items 2010-2022
Amount U.S. college shoppers planned to spend on personal care items 2010-2022
Amount U.S. college shoppers planned to spend on personal care items from 2010 to 2022 (in U.S. dollars)
Premium Statistic Most used personal care product by category in the U.S. 2022
Most used personal care product by category in the U.S. 2022
Most used personal care product by category in the U.S. in 2022
Premium Statistic Purchase criteria for personal care in the U.S. 2022
Purchase criteria for personal care in the U.S. 2022
Purchase criteria for personal care in the U.S. in 2022

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Key figures

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