Your average loaf of sliced packaged bread is Canada's favorite type to purchase in stores. A recent survey found that for over one quarter of survey respondents packaged sliced bread was their favorite bread product, second to bagels. Despite this, some consumers still believe that it is worth paying more for artisanal or craft bread. In particular those aged between 45 and 54, with 29 percent of survey respondents saying they would pay more. Sales of both flat and leavened unpackaged or artisanal bread are forecast to grow in the coming years.
Year on year Canadians are spending more money per capita on baked goods, with yearly expenditure expected to rise to a high of 173.2 Canadian dollars on average by 2022. Provincially, consumers in Quebec spend the most on bread annually per household at 210 Canadian dollars, and in Manitoba they spend the least at 141 Canadian dollars. When it comes expenditure per capita on different types of baked goods, bread comes out on top with average annual spending of 96.4 Canadian dollars. Pastries come second with spending reaching 28.9 Canadian dollars per year.
Despite this increase in spending on baked goods, a fair share of the population are trying to limit their bread intake. Survey respondents aged 55 and over appear to be the most health conscious in this respect, with 45 percent attempting to cut down on bread consumption.
