Gen Z: Digital natives are breaking the marketing mold

Statista report on Gen Z's media consumption and how to reach them

Content

A new generation of consumers

  • A generation conscious of issues regarding sustainability, racial discrimination, and sexual diversity
  • Losing trust in bigger institutions

Digital natives
  • A tech-savvy generation born and raised online
  • The boom of video and user-generated content
  • Video gaming as a social lifeline
  • The impact of the pandemic and ongoing inflation

Gen Z as brand advocates
  • A lack of trust in online advertising
  • Peers are Gen Z’s most influential ad channel
  • The importance of transparency and trust in brands

Media brands catering to Gen Z’s wants and needs
  • Examples of media brands adapting to their new young audience by embracing the latest platforms

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