The intensity of video streaming in Brazil is low
Why are Brazilians not subscribing to multiple SVODs in the first place? Among the main reasons cited are no interest in watching TV at all, as well as an already existing pay TV subscription that delivers enough viewing entertainment. Costs also play a big role in streaming platform usage. In fact, it is the main reason why consumers in Brazil cancel their video streaming subscriptions. As of mid-2022, a little more than half of surveyed Brazilians said they already canceled their contracts with streaming providers. In response, the streaming industry in general is looking for solutions to balance the loss of subscribers. Brazil was one of the first countries, where Netflix launched their ad-supported tier in late 2022, most probably trying to counter the fact that theirs was the platform most often unsubscribed from by Brazilian consumers.How do Brazilians watch on streaming platforms?
To save money, Brazilian viewers tend to share their streaming subscription credentials with partners, family members, and friends – roughly a third of them do this. The leading feature of streaming services considered as important by Brazilians is a wide variety of content. Consumers in this country appreciate drama, action and adventure, and comedy, especially when it comes to originals. In fact, the main content types watched by Brazilians on video streaming platforms are new movies and release as well as originals and series that are the talk of town. Binge-viewing is also quite popular in Brazil. Netflix dominates this area when it comes to OTT video providers, followed by Amazon Prime Video, and GloboPlay.
