Try our business solution for free!

Smartphones market in the Philippines - statistics & facts

The Philippines has a growing smartphone market, with an estimated 77.1 percent of Filipinos using this device by 2025. Pent-up demand for affordable mobile devices, along with increasing time spent on their smartphones, boosted growth in the Philippines’ smartphones market. Mobile devices played key roles in connecting or fostering relationships, especially in a country divided by over seven thousand islands. As more features were made available to such devices, owning smartphones became crucial to the large population of internet-savvy Filipinos.

Dominance of low-end brands

In recent periods, low-end brand realme took the lead among other smartphone brands in the Philippines, accounting for over 20 percent of the smartphone market. The Chinese mobile brand offers affordable 4G-enabled smartphones and has also started rolling out 5G devices. Over the years, mobile brands have been partnering with telecommunication companies by offering bundling promos that include getting a device and a mobile subscription, often resulting in increased sales.

The state of the Philippines' network infrastructure

Despite the number of smartphone users in the country, the Philippines’ internet services industry has yet to show improvements on par with its neighbors in the Asia Pacific region. In 2020, the download speed of mobile internet in the Philippines was ranked below Laos and Myanmar at 18.68 Mbps. Internet quality in the Philippines has long been challenged due to the lack of competition in the industry, resulting in limited drive to improve services. Before the launch of DITO Telekom in March 2021, the country’s mobile network sector was dominated by a duopoly between Smart Communications and Globe Telecom. Improvements in internet connection was expected to change with the rollout of 5G connection, which is now available in 98 cities nationwide.

Smartphone usage

With an average time spent of about 11 hours per day, the internet use of Filipinos had been highest in the Asia Pacific region. Used not only as a communications device, smartphones have also become critical tools in today’s digital economy landscape. Increasingly, smartphone users utilized their devices to purchase goods and services through various e-commerce websites and apps as well as to access and manage their finances via digital banking apps. Smartphones were also the main device used in playing online games and accessing news and information.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Jul 19, 2022

Key insights

Forecast number of smartphone users in the Philippines
91.48m
Smartphone penetration rate in the Philippines
72%
Operating system with the highest market share in the Philippines
Android OS
Get more insights

Editor’s Picks Current statistics on this topic

Number of smartphone users in the Philippines from 2017 to 2020, with forecasts until 2026 (in millions)

Mobile Devices

Smartphone users in the Philippines 2017-2026

Market share of leading mobile vendors in the Philippines as of January 2023

Mobile Devices

Major mobile vendors Philippines 2023, by market share

Total number of mobile subscribers in the Philippines from 2012 to 2022 (in millions)

Operators & Providers

Total number of mobile subscribers Philippines 2012-2022

Related topics

Recommended

3

Recommended statistics

Overview

4

Overview

Retail and trade

4

Retail and trade

Mobile subscription

5

Mobile subscription

Network infrastructure

5

Network infrastructure

Mobile applications

5

Mobile applications

Consumer behavior

5

Consumer behavior

Reports & StudiesGet the best reports to understand your industry

Smartphone market in Indonesia
Smartphone market in Indonesia
Smartphone market in Malaysia
Smartphone market in Malaysia
Smartphone market in Singapore
Smartphone market in Singapore
Smartphone market in Thailand
Smartphone market in Thailand
Smartphone market in Vietnam
Smartphone market in Vietnam

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Client Support Specialist– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
support.japan@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu