
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
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Instagram: number of global users 2020-2025
Detailed statistics
Instagram: distribution of global audiences 2023, by age and gender
Detailed statistics
Estimated quarterly Instagram revenue 2017-2020
Countries with the most Instagram users 2023
Leading countries based on Instagram audience size as of January 2023 (in millions)
Instagram: number of global users 2020-2025
Number of Instagram users worldwide from 2020 to 2025 (in billions)
Instagram: distribution of global audiences 2023, by age and gender
Distribution of Instagram users worldwide as of January 2023, by age and gender
Estimated quarterly Instagram revenue 2017-2020
Projected revenue of Instagram from 1st quarter 2017 to 4th quarter 2020 (in billion U.S. dollars)
Global Instagram influencer marketing spending 2013-2020
Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)
Instagram influencer market size 2021-2025
Global Instagram influencer market size from 2021 to 2025 (in billion U.S. dollars)
Instagram: number of sponsored posts 2020-2021
Number of #ad posts on Instagram in 2020 and 2021 (in millions)
Spain: number of Instagram users 2015-2021
Number of Instagram users in Spain from 2015 to 2021 (in millions)
Spain: cities with most Instagram users 2021
Leading cities with most Instagram users in Spain in 2021 (in 1,000s)
Spain: Instagram user share 2022, by gender
Distribution of Instagram users in Spain in December 2022, by gender
Spain: Instagram user share 2022, by age group
Distribution of Instagram users in Spain in December 2022, by age group
Spain: leading social media and apps among Millennials 2022
Most popular social networks and apps among Millennials in Spain as of April 2022
COVID-19: social networks with most new profiles in lockdown in Spain 2020
Social networks with the greatest increase in new users during the coronavirus lockdown in Spain in 2020
Spain: leading social platforms 2022, by user awareness
Leading social networks in Spain as of April 2022, based on user awareness
Spain: Instagram usage frequency 2022
Instagram usage frequency in Spain as of April 2022
Spain: social media platforms daily usage 2022
Most daily used social networks in Spain as of April 2022, by usage time (in minutes)
Main social networks used for commercial purposes in Spain 2022
Leading social networks used by e-commerce professionals in Spain in 2022
Instagram access in Spain 2019, by device
Devices used to access Instagram in Spain in 2019
COVID-19: messaging platform users in the confinement in Spain 2020
Percentage of selected messaging platform users during the coronavirus quarantine in Spain in 2020
Spain: social network and apps user satisfaction 2022
Level of satisfaction with the social networks in Spain as of April 2022 (index score)
Leading iPhone social media apps in Spain 2022, by downloads
Leading iPhone social media apps in the Apple App Store in Spain in September 2022, by number of downloads
Leading Android apps in Spain 2022, by downloads
Leading apps in the Google Play Store in Spain as of September 2022, by downloads
Most popular accounts on Instagram Spain 2021
Most-followed accounts on Instagram worldwide and in Spain as of January 2021 (in millions)
Instagram accounts with the most followers worldwide 2023
Instagram accounts with the most followers worldwide as of January 2023 (in millions)
Social media platforms used to follow influencers in Spain 2022
Social media platforms used to follow influencers in Spain as of April 2022
Most-followed advertising agencies on Instagram in Spain 2020
Leading advertising agencies on Instagram in Spain in 2020, based on the number of followers
Leading Instagram advertising agencies in Spain 2020, by engagement
Leading advertising agencies on Instagram campaigns in Spain in 2020, based on user engagement
Instagram: share of influencers in Spain 2021, by gender and followers
Share of Instagram influencers in Spain as of January 2021, by gender and followers
Instagram: share of influencers tiers in Spain 2021, by followers
Share of Instagram influencers tiers in Spain as of January 2021, by number of followers
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